Leveraging BigCommerce for your Digital Storefront

Once you’ve set up your account and are ready to begin building out your digital storefront, one of the first things to do is determine a design for your storefront. BigCommerce offers multiple approaches to create a site that best represents your brand. The first option is to manually design your site using the Page Builder. This gives you granular control over the design but comes with the downside of taking time to customize each component. If you’re pressed for time or not looking to learn how to design a storefront, the BigCommerce marketplace provides readymade themes. There are a variety of free and paid themes, each of which gives your storefront a professional and unique look. No matter the route you choose, BigCommerce allows you to switch themes if you decide you want a different style.

A requirement for going live with your BigCommerce storefront is to load in your products. BigCommerce provides a variety of ways to accomplish this. You can manually create products one by one or load all products in via a spreadsheet. The latter approach is recommended in most cases as manually creating each product is a time-consuming process. For bulk importing your product list, BigCommerce allows you to link images to each product. If images are already publicly available (likely if you already have a storefront), you can provide links to BigCommerce. If product images are not already available on the web, Big Commerce File Access is a free tool that allows you to upload all product images to link to products in your spreadsheet.

BigCommerce is a phenomenal eCommerce platform and a great fit for many retailers. This post touched on a mere subset of their amazing offerings. For a full feature set and up-to-date pricing, visit the BigCommerce website.

If you’re considering BigCommerce or are already on the platform and looking for support, you can learn more about JBS’s partnership with BigCommerce here.