- AWS Advanced Tier Services Partner
- Established 1999
Travel & Hospitality Software Development
Travel software development for hotels, travel companies, and tour operators, built around the booking, property, and guest systems you already run.
New software and AI
Modern API layer
- Bookings
- Property management
- Guest apps
- Payments
SYSTEMS YOU ALREADY RUN
Software for Travel & Hospitality
JBS Dev builds, modernizes, and connects software for travel and hospitality businesses. That includes booking and reservation systems, guest-facing web and mobile apps, the integrations behind them, data platforms for reporting, and AI that staff review before it reaches a guest.
Senior engineers lead the work, and it's planned around reservations that keep coming in while it happens. New pieces go in alongside the systems you already depend on, one stage at a time, and you own everything we build.
Where most engagements start
Many engagements begin with a Quick Launch Lab assessment, free for qualifying organizations. We review your systems and workflows, then recommend where to start, including what to leave alone.
COMMON CHALLENGES
The Problems Travel and Hospitality Teams Face
Travel and hospitality teams often run booking, property, and guest systems that don't share data, platforms that are slow to change, and pressure to show progress on AI without disrupting guests. Travel software development has to solve those problems around the systems already in place.
Systems that don't share data
Reservations, property management, payments, and loyalty each hold part of the guest record, so staff re-key details and reconcile reports by hand.
Booking flows that lose guests
Slow or confusing booking pages, especially on phones, send guests to a third-party site or a competitor before they finish.
Platforms that are hard to change
An aging reservation or operations platform still runs the business, but every change takes months, and the people who understood it have moved on.
AI without disrupting guests
Leadership wants progress on AI, but nobody can afford a booking outage or an assistant that gives a guest the wrong answer.
OUR APPROACH
How We Work Around Guests and Bookings
Reservation and guest systems can't go dark for a rewrite. We modernize in stages around the systems you already run, so bookings keep coming in while the work happens. Senior US-based engineers lead our builds, and nearshore support is an option for ongoing work.
All-at-once replacement
- Booking outage at cutover
- Business rules rebuilt from memory
- Every system switched in one weekend
- No way back if it fails
Staged around operations
Senior engineers decide
Senior engineers and technical leaders lead every engagement and make architecture, integration, and security decisions directly.
Connected in place
We connect to your reservation, property management, and payment systems through APIs and data pipelines rather than replacing them.
A way back at every cutover
New components run alongside the old system with data kept in sync. If something goes wrong after cutover, operations can move back while we fix it.
You own what we build
We don't sell licenses or platforms. You own everything we build.
WHAT WE BUILD
Software Development for Travel and Hospitality
Our travel and hospitality software development work covers booking and reservation tools, guest apps, integrations, data platforms, and AI agents that work inside the systems you already run.
Custom Software Development
Builds software around an organization's own workflows, data, and rules when off-the-shelf products don't fit.
Web & Mobile Applications
Builds web and mobile applications for customers and staff, connected to the systems behind them.
Systems & Enterprise Integration
Connects separate systems through APIs and data pipelines so information moves without manual re-entry.
Legacy Application Modernization
Updates aging applications in stages so they keep supporting the business, without a risky full rewrite.
Data Warehouse & Data Platforms
Brings data from many systems into one trusted source for reporting, analytics, and AI.
AI Agent Development
Builds AI agents that carry out multi-step work across systems, with people approving the actions that matter.
HOW IT WORKS
How a Travel & Hospitality Project Runs
STEP 1
Assessment
We review the problem, the systems involved, and the state of the data, then recommend where to start.
STEP 2
Staged plan
We break the work into stages, and each one delivers a working improvement.
STEP 3
Build alongside
New components run alongside the old system, with data kept in sync.
STEP 4
Gradual cutover
Work moves over gradually, with a way back to the old system if something goes wrong.
STEP 5
Support or handoff
Ongoing support, or a handoff to your team with knowledge transfer and documentation.
AI IN TRAVEL & HOSPITALITY
AI in Travel & Hospitality: Where It Works Today
AI in hospitality and travel works best on repeatable, detail-heavy work: answering guest and traveler requests, checking documents against their rules, and turning booking data into answers.
The three lanes below are patterns from our AI work in other industries, applied to travel and hospitality systems. Each one keeps a person reviewing anything that reaches a guest.
01 · GUEST REQUESTS
Guest and traveler requests across systems
An agent reads each request, checks the reservation, payment, and back-end systems involved, and proposes a resolution for a person to approve. It's the support triage pattern we built for a national luxury florist, so staff stop logging into five places to answer one question.
Task
Resolve a guest or traveler request
AI
An agent checks reservation, payment, and back-end systems
Person reviews
Staff approve the proposed resolution
Outcome
One proposed fix, approved by a person
02 · DOCUMENT CHECKS
Checking documents against their rules
Supplier invoices, group contracts, and booking forms each start with the fields that matter and the rules they must pass. AI reads the document, pulls out those fields, and checks them, and when it isn't sure, it sends the document to a person instead of guessing.
Task
Pull and check the fields that matter in each document
AI
AI reads each document against its rules
Person reviews
A person decides the low-confidence results
Outcome
Confident documents clear, and exceptions wait for a person
03 · ASK THE DATA
Answering questions from booking data
Instead of waiting days for a report, teams ask questions about bookings, occupancy, and revenue in plain English. An AI agent writes the queries, runs the analysis in a sandbox instead of the production data warehouse, and returns results a person checks before acting.
Task
Answer questions about bookings, occupancy, and revenue
AI
An AI agent writes and runs the queries in a sandbox
Person reviews
The team checks the results before acting
Outcome
Answers without a week-long report request
Start with an AI readiness assessment
Not every process is ready for AI. An AI readiness assessment checks your data, systems, and goals, then identifies which use cases are worth building first and which to leave alone.
SYSTEMS WE WORK WITH
Built Around the Systems You Already Run
We connect to the reservation, property management, payment, and loyalty systems you already run, in place, through APIs and data pipelines, so new tools and AI work inside them instead of beside them.
Most hotels run a property management system alongside a booking engine, a channel manager that sends rates and availability to online travel agencies, payment processing, and a loyalty or CRM platform. Travel companies add inventory feeds from airlines, hotels, and tour suppliers. Each connection has to stay in sync, or the same room or seat gets sold twice.
Explore Systems & Enterprise IntegrationCONNECTED IN PLACE
Property management and booking engine
APIs and data pipelines
Payments, loyalty, and channels
AI ACCESS WITHOUT A REBUILD
Existing systems
Stay where they are
AI tools
Connect through Model Context Protocol
ENGAGEMENT MODELS
Ways to Work With Us
There are three ways to work with us: an assessment, a defined project, or ongoing teaming and managed delivery. Most engagements start with the assessment, so the plan is settled before anyone touches a booking or guest system.
Read more about the ways to work with us.
Assessment & Strategy
For companies that need clarity before committing to a build.
Start here if you're not sure what to change first. We review your systems and workflows, weigh difficulty against business impact, and recommend where to start, including what to leave alone. You get a roadmap you can act on with us or on your own. Many engagements begin with a Quick Launch Lab assessment, free for qualifying organizations.
- Technical assessment
- Architecture review
- AI opportunity mapping
- Modernization roadmap
- Prioritized recommendations
Best when: You need to understand the opportunity, risk, architecture, or roadmap before investing in a larger build.
Projects
For companies ready to build or modernize a defined system.
For a defined scope, senior engineers lead delivery from architecture through release. We work in stages around the systems you already run, write tests for core components, and ship through CI/CD so progress is visible early. You own everything we build, with knowledge transfer and documentation tailored to your team.
- Modernization projects
- Custom applications
- Cloud platforms
- Data systems
- Integrations
- AI agents
Best when: You have a clear business problem, workflow, or platform that needs to be built, modernized, or connected.
Teaming / Managed Delivery
For companies that need experienced delivery capacity.
When you need more than a single project, services we can provide include architectural guidance for your existing team, hands-on development, QA, and ongoing support for the systems we build or modernize. Senior US-based engineers lead our builds, and nearshore support is an option for ongoing work.
- Senior-led teams
- Embedded engineering
- Ongoing development
- Knowledge transfer
- Flexible support
Best when: You need reliable engineering capacity, technical leadership, or ongoing delivery support without adding unnecessary management overhead.
WHO YOU WORK WITH
Senior Engineers Who Know Travel & Hospitality
Engagements are led by senior engineers and technical leaders, and the people you meet in the first call do the work.
Joe Rose
President
An engineer by training, Joe has spent two decades building and leading software teams and has led JBS Dev since 2021. Before that, he ran project delivery across JBS engagements as Vice President of Delivery.
Read Joe's bio
Doug Parker
Senior VP of Sales & Marketing
Doug has spent more than two decades at JBS Dev, starting as a developer. As Senior Vice President of Delivery, he set the delivery standards used across JBS Dev engagements. He holds PMP, CSM, and PMI-ACP certifications.
Read Doug's bioWHY JBS DEV
How to Choose a Travel & Hospitality Software Partner
These five questions separate a partner who can work around live bookings from one who needs the business to pause.
- Who does the work?
- Senior engineers. Engagements are led by senior engineers and technical leaders who make architecture, integration, and security decisions directly, so the people you meet in the first call do the work.
- Do we have to replace our property management or reservation system?
- No. We connect to the systems you already run through APIs and data pipelines rather than replacing them. Existing systems can also connect to AI through Model Context Protocol, so tools can use them without a rebuild.
- What happens to bookings during the work?
- They keep coming in. New components run alongside the old system with data kept in sync, and operations can move back to the old system if something goes wrong after cutover.
- Who owns what you build?
- You do. You own everything we build, including the code. We don't sell licenses or a platform, so there's no ongoing fee to keep using your own system.
- Where is the team?
- Senior US-based engineers lead our builds, and nearshore support is an option for ongoing work.
JBS Dev is a senior-led software development company, founded in 1999, that builds, modernizes, and integrates the systems travel and hospitality businesses already run.
FAQ
Travel & Hospitality Software Development FAQs
What does travel software development include?
Travel software development covers building, modernizing, and connecting the systems travel and hospitality businesses run on: booking engines and reservation systems, property management, guest web and mobile apps, payments, loyalty, and reporting. It also includes AI that answers guest requests and questions from booking data, connected to the systems already in place.
How is AI used in hospitality today?
AI in hospitality works best on repeatable, detail-heavy work: answering guest and traveler requests, checking invoices and contracts, and answering questions from booking and revenue data. The projects that work keep a person reviewing anything that reaches a guest, and they start with an assessment of the data and systems before a full build.
Can you modernize our systems without disrupting bookings?
Yes. We modernize in stages, so new components run alongside the old system with data kept in sync, and work moves over gradually. If something goes wrong after cutover, operations can move back to the old system while we fix the issue. Reservations and guest services keep running throughout the work.
Do you work with our existing property management and booking systems?
Yes. We connect to the systems you already run through APIs and data pipelines rather than replacing them. Hospitality software development usually centers on the property management system, the record of rooms, rates, and stays, so we build around it. Existing systems can also connect to AI through Model Context Protocol, so tools can use them without a rebuild.
How does an engagement with JBS Dev start?
Most engagements start with an assessment. We review the problem you want solved and the systems involved, then recommend where to start, including what to leave alone. Many begin with a Quick Launch Lab assessment, free for qualifying organizations, with no obligation to continue. From there, work moves to a defined project or ongoing support.
How long does a typical travel or hospitality project take?
It depends on scope, the number of systems involved, and the state of the data, and the assessment sets the timeline. Because we work in stages, the first improvement reaches production before the whole project is done, and bookings keep coming in while the rest follows.
