Air Date:
March 30th, 2021
75 Minutes


Dan Fertig
Dan Fertig
Global Director, Agency Partnerships at BigCommerce

Dan is responsible for the success of BigCommerce agency partners who are launching ecommerce stores and delivering development and marketing services on the BigCommerce platform. Prior to joining BigCommerce, Dan led North American alliances for Oracle, specifically for Oracle Marketing Cloud, and has extensive experience around loyalty, cross channel orchestration, CRM, social/contextual commerce and optimization of digital customer experiences.

Joe Cronyn
Joe Cronyn
Senior Software Architect

Joe joined JBS in 2017 as a developer, bringing his diverse skillset and industry experience to the JBS team. After his first year, Joe joined the Architecture Group at JBS and provides architectural oversight to JBS teams. Joe holds a master's degree in Computer Science, focused on microservices and containerization. He also holds a bachelor's degree in English and helps with technical writing for JBS.

Retail enterprises today are constantly being challenged to deliver industry-leading Omni-channel experiences and keep pace with customer expectations. Headless commerce services provide a new avenue for retailers to modernize and innovate, giving them the tools to stay current in today‘s turbulent market.

Headless services allow for rapid and cost-effective migrations from legacy systems that are difficult to support and are a great value proposition for retailers looking to innovate. In addition to modernization, headless commerce services can enable businesses to improve their user experience, find efficiencies in their business, and be better prepared for the unexpected needs of the future.

Join Joe Cronyn, Senior Software Architect with JBS Custom Software Solutions, and Dan Fertig, Global Director, Agency Partnerships with BigCommerce, as they discuss the benefits of using headless services and how they can accelerate your enterprise’s digital transformation initiatives.

In this webinar we will cover the following:

  • A brief overview of headless services
  • Comparing headless services vs. custom and off-the-shelf software
  • Using headless to solve challenges retailers face
  • How can headless services future-proof your business?
  • What does migrating to a headless service look like and what are the costs involved?
  • Why trust a managed service solution over my own infrastructure?
  • How the BigCommerce platform can help